The Future Perfect Company2017-01-26T17:07:34+00:00



The Future Perfect Company supports and promotes creative businesses and has a focus on ageing through its flagship student design project, Designing for the Future.

Founded by former lawyer, Philippa Aldrich in 2009, the company has run the Designing for the Future project for hundreds of UK design students and supported many graduates and start up creative businesses through the DFF Network.

Why creativity is important to education – Drug of Art

We have had a fantastic response to our Drug of Art Crowdfunder and are close to reaching our first target of £50,000. As we go for the final push, I wanted to share this lovely true story told to me by one of our team members which I think perfectly illustrates the power of creativity and its profound impact on emotional wellbeing and educational attainment. 'A boy aged 9, in year 6, was under a lot of pressure by his parents to do well in his exams so he could get into a good secondary school. He had a nanny,

  • Launch of new Brighton art trail best hookup ads

    A new arts trail and Third Thursday event aims to brighten up Brighton city centre during the winter months from Thursday 20th January. Brighton cultural organisations, artists and creatives from the ABCD Cultural Recovery Plan have teamed up with city centre businesses within Brilliant Brighton Business Improvement District, to showcase Brighton’s vibrant art scene with a colourful art trail with work by local artists encompassing walls, bus stops, lampposts and street furniture throughout Brilliant Brighton, as well as exciting cultural events each third Thursday of the month. The Enliven Brighton Art Trail, curated by Brighton local, Richard Wolfströme – an

Look back on talented alumni from University of Brighton

I have been very fortunate over the years to meet and work with the talented students from the University of Brighton’s excellent 3D Design & Craft and product design degrees. The first ever winner of the Designing for the Future competition in 2010 was Harry Trimble. Then a second year student, Harry was immediately impressive with a willingness to engage and explore the very challenging subject of designing for older people. Harry graduated with first class honours before studying for an MA in Service Design at the Royal College of Arts. He is now Head of Design at Made Tech.

Brighton Cultural Recovery Plan steps up a gear

Eight creative projects are now up and running as the ABCD Plan for Cultural Recovery in Brighton & Hove moves up a gear.  The diverse and exciting programme will be delivered by some of the fantastic creative organisations in the City, thanks to over £250,000 of new funding raised to support the recovery of creative freelancers and businesses. Three projects will focus on creating new experiences for both residents and visitors, including a wayfaring trail and artist-led alternative tours of the City. Five projects will directly support creative & cultural businesses and freelancers, helping them to recover from the pandemic, and find

Stylish yet comfortable shoes Sole Bliss tops the list

I have been keeping this list of stylish but comfortable women's shoes for some years. In that time, brands have come and gone and Hotter dominated the High Street. But I have a new fav and it is Sole Bliss who have been on this list for a while but who have pivoted their business over the pandemic to include a new range of fashionable, chunky trainers. These are an absolute game changer and their wedges and boots are worth a look too. Click HERE Is this still the definitive list of stylish but comfortable women’s shoes or do you have

ABCD Cultural Recovery Plan – Brighton

I am pleased to share that I have been invited to work on the Engine Group strand of Brighton's ABCD Plan for Cultural Recovery which represents the ideas and input of over 100 creative professionals who contributed to a consultation process last year. The ABCD Plan starts from the knowledge that creative businesses and workers will be at the forefront of the city’s recovery, that we have a strong infrastructure to work with and that there are unique opportunities in Brighton and Hove for our thinking to be radical and inclusive. Participants in the consultation process to date brought enormous insight and experience,

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