The Future Perfect Company2017-01-26T17:07:34+00:00



The Future Perfect Company supports and promotes creative businesses and has a focus on ageing through its flagship student design project, Designing for the Future.

Founded by former lawyer, Philippa Aldrich in 2009, the company has run the Designing for the Future project for hundreds of UK design students and supported many graduates and start up creative businesses through the DFF Network.


Peter Dale from South EastEngland Forum on Ageing (SEEFA) was one of our Designing for the Future judges this year and Philippa was delighted to be asked by him to join the AGE UK and SEEFA Policy Panel on Later Life and Ageing at the stunning Royal Air Force Club in London in November. SEEFA and Age UK have joined forces with the aim of bringing people together to influence later life strategies, policies and services in order to make life better for the current and future generations of older people. The focus of discussion was on what businesses need to be doing

Designing for the Future tackles dementia and smart technology

This year’s Designing for the Future Competition invited students from the University of Brighton’s College of Arts & Humanities to develop innovative new products and design concepts to benefit people affected by dementia. A parallel project with students studying product design investigated smart technology. In each case, students were encouraged to produce design outcomes which were desirable, supported real areas of need and inspired new approaches and attitudes. 2016’s joint winners are Elicia Oliver-Knox (BA Design & Craft) and Eli Heath (BSc Product Design). Elicia’s winning product is a multi-sensory, memory-sharing book to help residents during the transition from home

Art inspires Brighton schoolchildren

Jack Durling windsocks Children from Balfour Primary School in Brighton had special inspiration from an art collection from the University of Brighton when they created their own works for this year’s Open Houses Festival. Specially selected items from the Aldrich Collection of Contemporary Art were installed at the school in a mission to bring children closer to the experience of seeing and understanding art. The children then responded to the art, creating their own gallery of works, which was open to the public as part of the Festival. For many children  this was their first time so

Catching up with some of our talented DFF alumni

We are always excited to find out to hear from our talented Designing for the Future alumni and find out what they are up to. Chloe Meineck, designer of the Music Memory Box will be showcasing her work at this year's Alzheimers Show at London's Olympia on 10-11 June. Chloe has also joined the Design Together, Live Better project. This new online platform  aims to connect citizens (patients, carers, family members, friends or anyone interested in health) with companies and entrepreneurs to co-create new healthcare solutions based on real needs. 2013 runner up Jack Durling has just finished a community

Inclusive kettle wins DFF Collyer’s 2016

A modern, stylish and inclusive kettle wins this year’s Designing for the Future Competition at The College of Richard Collyer. Designing for the Future, run by The Future Perfect Company, encourages student designers to think about the challenges affecting our ageing population – and to create innovative and attractive designs which allow older people to continue to live meaningful, enjoyable, active and independent lives. This year’s winner, A level student Lara Smith, designed the “Metamo Kettle”. The kettle was designed for people with stability issues, featuring a tipping function and “Ball & Socket” pouring mechanism. The Designing for the

Comfortable but stylish fashion for older women

I was really excited to come across a new accessible fashion website today.   The Able Label purports to provide "quality, stylish clothes with adapted designs and hidden extras that make self-dressing easier for those with dressing difficulties". And the most exciting aspect is that the clothes really do look stylish.  Something that can seldom be said about accessible fashion. Go have a look HERE. There's lots to love : Fiddly fastenings are replaced with quality hook and loop closures that will last as long as the garment when washed correctly - far easier to use than traditional fastenings. Colour co-ordinated

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